Extended Reality (XR) is an umbrella term that covers all of the technologies that change our experience of reality and enhance our senses through digital means.
These technologies provide additional information about the real world and create whole new completely simulated worlds to increase the quality of the entertainment experience and boost productivity. Each offer a novel way to interact with your brand.
Virtual reality (VR) is a fully-immersive experience where the user closes out the physical world to enjoy a completely digital three-dimensional one.
There are a number of devices on the market, such as the HTC Vive, Oculus Rift or Google Cardboard which enable this immersive experience, with more commercial and consumer options developed each year.
Augmented reality (AR) adds a digital layer overlay on top of a person’s view of the real world.
This can be done using a mobile phone, where the phone’s camera serves to present a view of the real world, and the screen acts as the place to overlay the digital information.
Mixed Reality (MR) combines elements of both AR and VR. It’s a deeper experience than augmented reality in that the real-world and the digital layer interact.
The mixed reality experience is often presented using a wearable mixed reality device such as the Microsoft Hololens.
Planet Voodoo® develop virtual reality, augmented reality and mixed reality experiences for businesses to enhance training capabilities, for entertainment and to promote products & services.