Basics

Understanding the disciplines, strategies, and tactics in marketing.

  • Specializing for effecting marketing
  • Decisions associated with the purchase
  • Using tools to manage marketing
  • Understanding your product
  • Targeted marketing

Specialization

Choosing the right type(s) of marketing for your business.

  • Marketing strategy
  • Market research
  • SEM / SEO
  • Direct marketing
  • Database marketing
  • Social media marketing
  • Guerilla marketing
  • Product marketing

Funnel

How a sale works.

  • Discovery
  • Consideration
  • Purchase

Tools

Common marketing tools.

  • Project management
  • Social media scheduling
  • Editorial and marketing calendars
  • Email marketing platforms
  • Analytics
  • SEO tools
  • CRM software
  • Marketing automation

Mix

The seven P’s of marketing.

  • Product
  • Place
  • Price
  • Promotion
  • Packaging
  • Positioning
  • People

STP

Identifying specific market segments within a larger audience.

  • Segmentation
  • Targeting
  • Positioning