Brand

What constitutes a valuable brand?

  • Brand image
  • Brand identity
  • Market

Image

Visible elements, anything that can be seen which is distinct.

  • Colors
  • Symbols & iconography
  • The logo
  • Art style
  • Promotional material
  • Clothing, uniforms and attire
  • Training / staff behavior

Identity

What your brand says, it’s message and how it’s received.

  • Story, background, history, heritage
  • The power of a positive brand
  • Understanding your market
  • Personality sets frequency
  • Brand communication
  • Differentiation
  • Language

Notes

Key takeaways for building a successful brand.

  • SWOT analysis – strengths, weaknesses, opportunities, threats
  • Consistent marketing + messaging = consistent sales
  • Goals, targets, timescales
  • Brand loyalty