You’ve probably already heard of video marketing, and yes you really should be doing it to promote your business. If you’re late to the video marketing party, then you’re probably never going to take advantage of virtual reality marketing.

In a world where companies are vying for the attention of the consumer, the fact that they’re using an array of new and exciting tools to capture the hearts, minds (and bodies) of their markets comes as no surprise.

Virtual reality offers a closed immersive environment, while augmented reality blends a digital world with the physical. Both have become the perfect vehicles in which to promote and deliver products, with novelty being a big factor in helping to push the message of a select few major brands.

These emerging technologies draw eyes and will continue to do so for the foreseeable future as devices become cheaper, smaller, better connected and more capable.

Virtual assets have real value

Virtual assets have become the new must-have items, offering genuine utility and entertainment without damaging the environment or extracting scarce resources from our planet.

You may still be of the belief that virtual reality is just a fad, but there’s a reason why the big tech companies like Facebook have been investing in this technology over recent years.

They’ve seen the future and are building it as we speak.

Practical uses in commerce

Practical uses of these emerging technologies can already be seen across a range of industries including in entertainment, advertising, communications, design, training, education, tourism, accommodation and in retail.

Virtual reality removes danger, allowing the user to explore what could be potentially hazardous environments. It allows you to do the impossible by moving you through time and space in an instant to explore new (and sometimes strange) worlds.

As a visual aide, this technology can also help you to understand the unseen, by showing you a world where the infinitely small can be enlarged and better understood.

VR allows you to do things that you’re unable to do in real life, such as visit events and attractions, while helping people to enjoy entertainment or appreciate scale and concepts.

Early adopters

As the adoption rate increases, so does the quality of the experience. Planet Voodoo® were one of the early adopters of this new technology as we first started to learn how to build three-dimensional virtual environments back in 2018.

The virtual reality and augmented reality experiences that we create can all be experienced on desktop and mobile through a web browser, which means no additional software downloads and (almost) instant access.

Virtual reality and augmented reality used in business to promote products and share experiences
Adoption of technology in the US

Shareable, accessible virtual reality

Our experiences are optimized to ensure that they load as quickly as possible. It’s a hard balance to achieve. This means that load time has to be considered from the get-go before each of the 3D assets are constructed.

We always try to avoid using basic low-poly models and continue to push the limits of quality and definition by building with ever more complex and adventurous assets in our work.

Virtual reality does however make even the most basic experiences feel very real, with low-poly scenes still managing to leave a profound, lasting impression on a user.

The DELTA model

So how will VR and AR help to solve real-world problems? How can these technologies be applied to every day life, to add value and to benefit the people who use it?

A great way to understand exactly how these technologies are going to change commerce is the DELTA model.

D - design

Improve the design industry through immersive collaboration.

E - expertise and education

Enhance teaching & training to save time and money.

L - logistics

Increase efficiency in handling at the point of distribution.

T - try before you buy

Preview products by bringing them into your home.

A - analytics

Remote access to 3D representations of real-world data.

We want to help architects show buildings to their clients, assist vehicle manufacturers in giving a try-before-you-buy experience to their customers, and to recreate places, events and products in 3D. VR is a fantastic, novel form of promotion.

The virtual revolution

Until you’ve tried VR for yourself, you won’t fully understand how powerful this new technology really is, or how it will shape the world in years to come.

Become part of the virtual revolution and bring your business into the present. Future-proof your marketing strategy with virtual and augmented reality application development.

If you’d like to explore some ideas on how virtual reality or augmented reality can be used to enhance your business operations, send a message to our team.