The state of website design
We started out in the world of website design way back in 1999.
Since then, things have come a long way. Broadband speed has sky-rocketed and social media exploded, with the introduction of new technologies and platforms changing the way in which information is consumed.
The mobile revolution meant that finding items you need while in a car park outside a shopping mall was possible, and almost everybody watches video on their mobile phone, whether it’s their favorite TV show, or a tutorial on how to fix a car issue while stranded by the roadside.
This move forced many old-timers out of the game, as learning new programming languages and design techniques seemed like a daunting task for the average veteran website designer.
Traditional 2D websites are (usually) reliable, but their appearance has remained relatively unchanged for well over a decade.
There’s a new kid on the block and his name is “The 3D Web”. An approach unfamiliar to many, this new style of website can have it’s pros and cons. For instance, 3D text is rendered very differently than on traditional websites, and it’s resource-hungry.
Coding a 3D website usually takes a lot longer than a traditional website due to it’s extra dimension, 3D modelling and due the fact that WordPress hasn’t really caught up with the trend just yet, so almost everything has to be hand-coded from scratch.
The upside of all this extra time and cost, is that a whole new world of possibilities presents itself.
Companies are now able to showcase truly original designs that captivate audiences, and this allows them to compete for attention in an already over-crowded marketplace.
Most millennials have been raised on a staple of 3D animated stories and hyper-realistic games, so they expect websites to look and feel like something they’re used to, as opposed to the ancient relics that their parents once bumbled about on.
It’s now possible to give a visitor the ability to upload a photo that can be used as part of the interactive art. Or to tap into the IoT (Internet of Things) and integrate the data from anything, and anywhere into the experience.
The skills needed to create interactive experiences like this are what sets website designers and web developers apart.
To keep re-hashing the same designs and ideas you’ve been producing for over a decade, just doesn’t cut it in a world where technology, user behavior and expectation is changing rapidly.
While we try to innovate our way through the year and amaze our clients with 3D website designs, traditional 2D sites still have their place, for now at least.
If you’d like to talk to us about website design and how the 3D web could be used for your business, contact our team.